Apple.com
Apple.com’s home page galleries are lists with no items, hidden scroll paddles take keyboard focus, and product copy is grey at 3.62:1.
10 findings: 5 medium, 4 low and 1 best practice. 15 pages examined.
Sector
Technology
Technology companies’ product pages, settings and the services behind them. Two analyses, 21 findings, assessed 19 October 2026. How this sector compares with the rest
Findings by level
| Analysis | High | Medium | Low | Best practice | All |
|---|---|---|---|---|---|
| Apple | 0 | 5 | 4 | 1 | 10 |
| Google | 0 | 9 | 2 | 0 | 11 |
| All 2 | 0 | 14 | 6 | 1 | 21 |
What recurs
- Accessibility 11 findings in 2 of 2 analyses
- Consistency and standards 2 findings in 2 of 2 analyses
- Content and tone 2 findings in 2 of 2 analyses
The analyses
Google.com
Two of Google’s settings and privacy pages block pinch zoom, one setting has two names, and keyboard focus is invisible on the first Tab stops. The search page itself has no finding.
11 findings: 9 medium and 2 low. 10 pages examined.