Public UX heuristic analyses by 4th Culture. https://heuristics.4thcltr.com/ 2026-10-27T00:00:00-04:00 Michael Duncan McArthurhttps://4thcltr.com/ https://heuristics.4thcltr.com/td/ 2026-10-27T00:00:00-04:00 2026-10-27T00:00:00-04:00

TD.com’s EasyWeb sign-in page turns off pinch zoom, and a ‘Get started’ button on the chequing page is named ‘Earn 50% more Stars at Starbucks Learn more’.

https://heuristics.4thcltr.com/chase/ 2026-10-26T00:00:00-04:00 2026-10-26T00:00:00-04:00

Chase.com blurs its CD rates behind a ZIP code prompt that × does not close, and on narrow screens its credit card list opens without APR or annual fee.

https://heuristics.4thcltr.com/unitedhealthcare/ 2026-10-26T00:00:00-04:00 2026-10-26T00:00:00-04:00

The Medicare plan finder on uhc.com has an empty ZIP label and fills in a value it cannot accept, and a plan link reads ‘Mental health virtual therapy’ but is named ‘View accident insurance’.

https://heuristics.4thcltr.com/verizon/ 2026-10-26T00:00:00-04:00 2026-10-26T00:00:00-04:00

On Verizon.com’s Unlimited plans page an information button has no name and plan cards are named with words they do not show; red text on the home and plans pages misses 4.5:1.

https://heuristics.4thcltr.com/amazon/ 2026-10-25T00:00:00-04:00 2026-10-25T00:00:00-04:00

Comparing products is where Amazon.com makes you work: size tiles mix rolls and sheets, the unit price is set at 10px, nothing sorts by it, and on a phone the Sort control is hidden.

https://heuristics.4thcltr.com/apple/ 2026-10-25T00:00:00-04:00 2026-10-25T00:00:00-04:00

Apple.com’s home page galleries are lists with no items, hidden scroll paddles take keyboard focus, and product copy is grey at 3.62:1.

https://heuristics.4thcltr.com/costco/ 2026-10-25T00:00:00-04:00 2026-10-25T00:00:00-04:00

Costco.com’s delivery and footer links are under the 24 px target size, pages show a Seattle warehouse to a visitor in Toronto, and the price card title ignores the chosen option.

https://heuristics.4thcltr.com/google/ 2026-10-25T00:00:00-04:00 2026-10-25T00:00:00-04:00

Two of Google’s settings and privacy pages block pinch zoom, one setting has two names, and keyboard focus is invisible on the first Tab stops. The search page itself has no finding.

https://heuristics.4thcltr.com/walmart/ 2026-10-25T00:00:00-04:00 2026-10-25T00:00:00-04:00

A $22.93 box of Scott shop towels shows a unit price of $2293.00 per 100 on the line shoppers compare. The other seven findings are low or best practice.