# 4th Culture heuristic analyses (heuristics.4thcltr.com)

> Public UX heuristic analyses by 4th Culture of 9 sites, among them TD, Chase, UnitedHealthcare, Verizon, Amazon and Apple, each written for the company’s digital product team, with every finding shown on the screenshot it is about.

Each analysis is a public UX heuristic analysis of one website, written by Michael Duncan McArthur of 4th Culture (https://4thcltr.com/) for the company’s digital product team. Findings are levelled high, medium, low or best practice; there are no scores or ratings.

## Analyses

- [Amazon.com UX heuristic analysis: 8 findings (October 2026)](https://heuristics.4thcltr.com/amazon/): Amazon.com’s size tiles, unit price type and phone Sort control make comparing hard.
- [Apple.com UX heuristic analysis: 10 findings (October 2026)](https://heuristics.4thcltr.com/apple/): Apple.com’s media galleries, hidden controls and grey body copy fail checks that its other pages pass.
- [Chase.com UX heuristic analysis: 9 findings (October 2026)](https://heuristics.4thcltr.com/chase/): Chase.com hides CD rates behind a ZIP code prompt, and card rates on narrow screens.
- [Costco.com UX heuristic analysis: 7 findings (October 2026)](https://heuristics.4thcltr.com/costco/): Costco.com’s navigation, warehouse finder and price card have faults the shopper meets on every visit.
- [Google.com UX heuristic analysis: 11 findings (October 2026)](https://heuristics.4thcltr.com/google/): Google’s settings, privacy and advanced search pages fail where the search page does not.
- [TD.com UX heuristic analysis: 11 findings (October 2026)](https://heuristics.4thcltr.com/td/): TD.com's sign-in page turns off zoom, and a chequing button is named for a Starbucks offer.
- [UHC.com UX heuristic analysis: 8 findings (October 2026)](https://heuristics.4thcltr.com/unitedhealthcare/): uhc.com's plan finder and plan links say the wrong thing: an empty ZIP label and a link named for another plan.
- [Verizon.com UX heuristic analysis: 6 findings (October 2026)](https://heuristics.4thcltr.com/verizon/): Verizon.com's plan controls have wrong names or none, and red text on the home and plans pages misses contrast.
- [Walmart.com UX heuristic analysis: 8 findings (October 2026)](https://heuristics.4thcltr.com/walmart/): Scott Shop Towels at $22.93 show a unit price of $2293.00 per 100, 200 times the true figure.

## Pages

- [All analyses](https://heuristics.4thcltr.com/analyses/): Every public UX heuristic analysis by 4th Culture, alphabetical. 9 analyses across 4 sectors, assessed October 2026.
- [Banks and insurers: UX heuristic analyses](https://heuristics.4thcltr.com/banks-and-insurers/): Banks and insurers, signed out: plans, quotes, branch finders, help and sign-up. 2 public analyses: TD.com, Chase.com.
- [UX heuristic analyses of the sites people use every day](https://heuristics.4thcltr.com/): Public UX heuristic analyses by 4th Culture of 9 sites, among them TD, Chase, UnitedHealthcare, Verizon, Amazon and Apple, each written for the company’s digital product team, with every finding shown on the screenshot it is about.
- [How a UX heuristic analysis is made](https://heuristics.4thcltr.com/method/): How 4th Culture’s public heuristic analyses are made: what is examined and how, the four levels, what the checks count, and the vantage point.
- [Patterns across the analyses: 78 findings in 9 UX heuristic analyses](https://heuristics.4thcltr.com/patterns/): What 9 public UX heuristic analyses by 4th Culture found, counted: 78 findings by heuristic, page, screen size, WCAG criterion and sector, as of 27 October 2026, with the data to download.
- [Revisions to the published findings](https://heuristics.4thcltr.com/patterns/revisions/): Every change to a finding 4th Culture has published, newest first: the dataset is at version 2.0.1, revised 27 October 2026.
- [Retail: UX heuristic analyses](https://heuristics.4thcltr.com/retail/): Online stores: search, product pages, carts and help, read as a shopper meets them. 3 public analyses: Amazon.com, Costco.com, Walmart.com.
- [Technology: UX heuristic analyses](https://heuristics.4thcltr.com/technology/): Technology companies’ product pages, settings and the services behind them. 2 public analyses: Apple.com, Google.com.
- [Telecom and health: UX heuristic analyses](https://heuristics.4thcltr.com/telecom-and-health/): Carriers and health insurers: plans, coverage and help. 2 public analyses: UHC.com, Verizon.com.

## Data

- [patterns.json](https://heuristics.4thcltr.com/patterns/patterns.json): Every published finding, one row each (78 rows): report, assessedOn, sector, platform, area (page role), viewport, heuristic, level, wcag, with each finding's title and URL. CC BY 4.0, attribution to 4th Culture.
- [patterns.csv](https://heuristics.4thcltr.com/patterns/patterns.csv): The same rows as CSV, with the columns report, assessedOn, sector, platform, area, viewport, heuristic, level and wcag.

## Order one

- Order a heuristic analysis of your product, from CA$129: https://4thcltr.com/assessment/