Sector

Retail

Online stores: search, product pages, carts and help, read as a shopper meets them. Three analyses, 23 findings, assessed 19 October 2026 to 25 October 2026. How this sector compares with the rest

Findings by level

Findings by level in each retail analysis
AnalysisHighMediumLowBest practiceAll
Amazon.com03508
Costco.com04217
Walmart.com03418
All 301011223

What recurs

  • Mobile and touch 5 findings in 3 of 3 analyses
  • Accessibility 3 findings in 3 of 3 analyses
  • User control and freedom 3 findings in 3 of 3 analyses
  • Help and documentation 2 findings in 2 of 3 analyses
  • Visibility of system status 2 findings in 2 of 3 analyses

The analyses

Amazon.com

Comparing products is where Amazon.com makes you work: size tiles mix rolls and sheets, the unit price is set at 10px, nothing sorts by it, and on a phone the Sort control is hidden.

8 findings: 3 medium and 5 low. 4 pages examined.

Costco.com

Costco.com’s delivery and footer links are under the 24 px target size, pages show a Seattle warehouse to a visitor in Toronto, and the price card title ignores the chosen option.

7 findings: 4 medium, 2 low and 1 best practice. 7 pages examined.

Walmart.com

A $22.93 box of Scott shop towels shows a unit price of $2293.00 per 100 on the line shoppers compare. The other seven findings are low or best practice.

8 findings: 3 medium, 4 low and 1 best practice. 6 pages examined.